Managing a global supply chain as a brand is no easy task. With numerous variables, delivering the best customer service can be challenging. That's where Fluid steps in – your supply chain solution!

One of the key features of Fluid is its ability to allow brands to segment their customers into specific groups. based on factors like devices, regions, and status. This means brands can apply special offers to specific groups of customers, or add them to specific communication pipelines.

This level of segmentation and customization is incredibly useful for brands aiming to provide a personalized and targeted experience for their customers. It empowers brands to better understand their customers' needs and preferences, tailoring their offerings accordingly.

But it's not just about marketing and sales. By segmenting customers into groups, brands can also better understand their customers' needs when it comes to after-sales support. This can be particularly important for brands that offer specific services or sell complex products, where customer support is crucial for maintaining customer satisfaction

Overall, Fluid's customer segmentation feature is a powerful tool that can help brands better manage their global supply chain and deliver a better customer experience. Whether you're looking to apply special offers, improve communication, or simply better understand your customers' needs, Fluid has you covered.